Nimble Product Content in the Era of E-Marketplaces

Third-party marketplaces are a great way for distributors to reach new customers and sell more products online; but, the growing number of marketplaces brings new challenges for distributors when adapting product content to meet differing formats and standards.

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What you’ll learn:

> How the growing number of e-commerce marketplaces brings new challenges for distributors when adapting product content to meet differing requirements
> How to manage product content across multiple e-marketplaces for improved efficiency and increased online sales.
> How distributors can achieve product content that isn’t just nimble, but also clean, organized, and optimized for end consumers.

7 Key Investments Distributors Should Make to Grow Online Revenue

Codifyd’s joint webinar with Modern Distribution Management focuses on the seven key investments that have helped our clients achieve significant e-commerce revenue growth and effective return on investment. Our speaker, Michael Nagrant, a Principal Consultant at Codifyd, will share tips, secrets, and fundamental ideas that help industrial distributors achieve product content excellence.

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The Industrial Distributor of the Future

In 2012, Amazon launched Amazonsupply.com and Google followed with the Google Shopping for Suppliers (now Google Shopping) e-commerce site to address the way modern B2B buyers purchased products.

However, the success of an e-commerce website is completely dependent on the quality of the product content. A product Master Data Management (MDM) strategy includes centralized, normalized, optimized, and enriched product content that is easy to find, intuitive and descriptive in order to enable the buyer to quickly make a purchasing decision.

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This educational webcast discusses:

> How companies that successfully complete product MDM initiatives are achieving a significant competitive advantage over their peers.
> How MDM initiatives can drive a global customer experience that helps companies compete with the AmazonSupplys and best target the habits of millennial buyers.
> Common mistakes for product content management, often traced back to a “technology-first” approach versus a “product content-first” strategy.