PRODUCT UX

Your customers come to you for more than products.

They come for your expertise. A good Product User Experience unlocks your organization’s product expertise via a meaningful, well-designed interface and rich content. If your customers’ questions are easily answered while navigating through your digital products, you have a successful digital commerce.

process

MODEL

Draft the right solutions by asking what
are must-haves?

DESIGN

Develop Product UX process by
building the customer facing elements,
testing and adjusting

ACTIVATE

Once baseline success is achieved,
constantly and continuous measure,
monitor, and optimize.

Product UX Services
Customer Insights

Data driven insights, testing, and validation form the foundation for online product merchandising and investments in
content or other UX components.

INCLUDES

  • • Segmentation
  • • Journey Mapping
  • • Competitive Benchmarking
  • • Analytics Roadmaps
  • • Implementation & Tag Mgmt.
  • • Reporting Enablement
  • • Digital Planogram
  • • Usability Testing
  • • Surveys
  • • A/B Testing
Experience Design

From the search bar through add-to-cart, a rich and curated product experience
establishes a trustworthy and efficient journey that widely outperforms “out of the
box” online catalog design

INCLUDES

  • • Product UX Strategies
  • • Visual IA Expertise
  • • Proof of Concept
  • • Site Search Tuning
  • • Site Search Implementation
  • • Selection Guides
  • • Configurators
  • • Recommendation Engines
  • • Product Comparisons
Product Content

Leveraging world-class product content expertise and applying scaled best practice treatments create a winning content-centric product experience within an economic investment model.

INCLUDES

  • • Attribution
  • • Taxonomy
  • • Data Build
  • • Cleansing & Normalization
  • • Imaging
  • • Marketing Copy
  • • Source Collateral
  • • Supplier Sourcing
  • • Vendor Relations
  • • NPI, Syndication, Maintenance
Digital Merchandising

Leveraging data and insights leads to capturing an increasing share of customer’s wallet while efficiently growing average order values.

INCLUDES

  • • Assortment
  • • Classification
  • • Supplier Management
  • • Marketing Pages
  • • Cross-sell / up-sell
  • • Substitution
  • • Bundles & Accessories
  • •Pricing Analytics
Automation and Technology enabled

We offer our own machine learning technology solutions to support the Product UX process.

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