Content Factory

Product content is the fuel of digital commerce.

Accurate and consistent product content is critical to your business. Your customers can’t buy your products if they can’t find them. And they won’t buy your products if they don’t trust them. Empower your customers to make quick and easy purchasing decisions.

process

Measure

Diagnosis review of all work streams and
processes that leads to solution design.

TEST

Test data-driven hypothesis and
calibrate the program to ensure efficiency
and revenue results.

RUN

Enter the phase of constant and
continuous measurement, monitoring and
optimization.

Content Factory Services
ACQUISITION

An efficient technology-enabled business process for onboarding and syndication of product information passes on expertise from engineering to marketing.

INCLUDES

  • • Supplier Management
  • • New Product Introduction
  • • Onboarding Technology
  • • Content Gating / QA
  • • Inquiry Request Management
  • • Supplier Measurement
Mastering

Developing your brand’s product content presence starts by converting product knowledge to formatted, digital product information.

INCLUDES

  • • SKU Build & Normalization
  • • Rich Content Development
  • • Data Model Optimization
  • • Style Guide Management
  • • Quality Metrics
  • • Supplier Management
  • • Data Repository (PIM) Management
  • • Mastering Processes
  • • Product Content Maintenance
PUBLISHING

Developing an agile omni-channel publishing process ensures your products push out with quality product information.

INCLUDES

  • • Channel Communication & Management
  • • Syndication Technology
  • • Translation / Localization
  • • Ecommerce Platform Processes
EXPERIENCE

Provide the ultimate e-commerce experience by making sure customers can find, understand and buy your products.

INCLUDES

  • • Site Analytics
  • • Product UX
  • • Site Search
  • • SEO / SEM
  • • eCom Processes
  • • A/B Testing
Automation and Technology enabled

We offer our own machine learning technology solutions to support the Content Factory.

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